Dana Severson

Experienced copywriter in Minneapolis, MN

Minneapolis, MN 55408, USA

Experience

2005 to Present DANASEVERSON.COM – Minneapolis, MN
Freelance Copywriter

* Instructor bios, class descriptions, online content, and training manuals for local fitness professionals at LIFETIME FITNESS, HOPKINS CENTER, CHANHASSEN CENTER, and others.
* E-mail brochures, flyers, and newsletters for local small business owners, including MARIANNE WELLS YOGA, BAREFOOT BODIES, FRONTIER THEATRE, and others.
* Health related articles in the areas of Sports A-Z, eating well & special diets, stress management, and relationships for LIVESTRONG.COM, eHOW.com, and other websites.
* Narratives about life lessons for a New York based Film Company.
* Guest columnist for an online New York Writers’ Group.
* Special columnist for HEALTHY KNOWLEDGE MAGAZINE.
* Restaurant, bar and club write-ups for METROMIX.COM.
* Special columnist on dating for METROMIX.COM.
* Boilerplates, solicitation letters, press releases, and production notes for area theatre companies.
* Pop-Lit weekly contributor for online Fodder publication, including reviews and op-ed pieces.
* Vacation package copy to VILLA AMOR RESORT in Sayulita, Mexico, HARAMARA RETREAT in Nayarit, Mexico, SAMASATI in Costa Rica, FIT-BEACH in Negril, Jamaica, and others.
* Write, proof, and edit fitness training manuals.
* Collaborated on marketing campaign, including copy, slogans, and posters, for CLUB YOGA, an after-school fitness program for teens at the Eden Prairie Central High School.
* Ghostwriter for healthy eating cookbook.

2000 to 2005 CATALINA MARKETING CORPORATION – Minneapolis, MN
Manager, Business Development

* Design national customized retailer specific targeted marketing programs for consumer packaged goods manufacturers.
* Responsible for $1.75 million of revenue for assigned client base.
* Collaborate directly with client promotions group to develop targeted marketing programs/campaigns.
* Provide recommendations and direction to clients based on practical experience, system capabilities and historical program results.
* Created CONNECT, a sales campaign incorporating CPG manufacturers’ monthly power events to maintain and increase revenue.

Partial Freelance Client List

2008 to Present HEALTHY KNOWLEDGE MAGAZINE – Columnist
2008 to Present METROMIX – Writer/Columnist
2008 to Present MORNINGSIDE WRITERS’ GROUP – Columnist
2008 to Present ELEVEN/ELEVEN FILM COMPANY – Writer
2008 to Present INFOSEARCH MEDIA – Writer
2008 to Present DEMAND STUDIOS – Writer
2008 to Present DOC ROCKET – Writer/Researcher
2008 to Present ALEX DT – Copywriter
2008 to Present SAUER DESIGNS – Copywriter
2007 to 2008 COMICFODDER – Writer & Reviewer
2007 to 2007 YOUR GREEN AGENCY – Copywriter
2005 to Present BAREFOOT BODIES TRAINING AND TRAVEL – Copywriter/Consultant
2005 to Present FRONTIER THEATRE – Copywriter/Consultant
2005 to Present BIG RED TRUCK PRODUCTIONS – Writer

Education

B.A.UNIVERSITY OF WISCONSIN – EAU CLAIRE
* Studies in Creative Writing, Technical Writing, Critical Approaches, Theatre, Script Work, American Lit, and Native American Lit

Skills

* Dependable, hard-working, quick study, self-motivated, and flexible
* Word, Excel, Power Point, Moveable Type, Final Draft, Photoshop, and some HTML
* Strong time management, multitasking, organization, and turnaround

Other
* Involved in the local theatre scene
* Short film script, Prime Arthur, shot and produced
* Avid downhill skier, swimmer, and exercise enthusiast

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