Trey Steele

Brand strategist, copywriter, and general think stuff up guy

Austin, TX

Let me first say thanks for taking the time to read through my resume. In the interest of time, I’ll dispense with laying out the last decade of my career. Instead, here are a few highlights based on what I believe makes great advertising.

Begin with the words –How many times has a client charged in saying,” I need a logo. I need a website and some business cards.” And of course being a classically trained marketer, my first question is, “for whom?”

Suffice it to say I believe all great advertising begins with a great creative brief. It’s a process I approach with careful discipline as it describes the direction in which the brand will travel.

Another lesson I’ve learned on both the client and agency side is that writing copy is often a point of pain for everyone. No worries though. I’ve been there before. Whether it’s copy for a mobile marketing start-up, a multi-billion dollar brand, or something in between, I pride myself on getting deep inside the mind of the target audience and writing tone-appropriate, grammatically correct copy designed to generate the coveted call to action.

Of course, there would be no big brands if there were no big ideas. I made an early career out of generating, but maybe more importantly, executing big ideas. As a brand manager, you’re always looking for something to “bend the trend.” I’ve been fortunate enough to quarterback a few of these plays. Everyone can dream big, but I think the rubber meets the road when they deliver the client a strategy that is specific, has the potential to be the next big thing, and comes with enough metrics to honestly say if we hit a home run.

If you’re still reading this and you’ve nodded your head in agreement at least once, call me…

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