Jan Richter

Creative Director- London- UK

London UK

A capable and proficient creative businessperson with excellent design credentials,
interpersonal and communications skills, and a flexible approach.
Proven ability to work to strict deadlines in pressurised environments.
Driven by success and the rewards that follow.

CREATIVE DIRECTOR

St Cross
2006-2009
At present I am Creative Director of St Cross, my daily role is to develop new designs concepts and manage a design team of 18. I am very much client facing and enjoying seeing a project develop from the initial discussion to the final thing be it in the area of print or new media. Our clients range from T Mobile, Tescos, Hornby, Hasbro, Renault, Disney, but to name a few.

Pendulum by Design
From 2003- 2005
I founded this design and marketing agency to bring together my years of experience in management and creativity and to offer clients a cost-effective creative service rooted in proven business principles. Having created a strong brand and offering I went after major corporation within the top FTSE.

Within a short space of time I found my perseverance had paid off and I was starting to get a stream of good business within the agency and on going work.

Clients I found, where finding it refreshing having an agency adding something to there bottom line through
clever design or product awareness, depending on the nature of there business. This I felt this was helped by my years working not only within the studio but as an account director come new business director a unique selling point for any business.

The importance of how money is made and generated is crucial for any business to stay ahead of their competitors and to understand the role and the skills of the people play within that business. And as a director have the foresight to listen to my staff to find out how to improve it.

This paid off when in August 2004 I sold Pendulum to Effective Image. Part of the buy out was for me to remain within the company as a Director, which I did. Having had only started the company just over
18 months before.


Clients with Pendulum include a YKK, Hogan and Hartson, Hasbro, Hamleys, The Future Film Group,
Zee TV. 3i, BMW, GFK, Archer Young.

Corpbrand (corpbrand.com)
2002-2003
This design consultancy specialised in packaging, labelling, exhibition and branding. I was brought in to develop new business and launch the company’s new media division as well as handling the Airtours account and supervising its re-branding to My Travel. I also worked on new media development for Yellow Pages and installed a 500-page corporate web site for British Land.

Kugel (kugel.co.uk)
1999-2002
This design agency specialised in the property sector and I was asked to expand its client base. As a first step I revamped its identity to appeal to ‘blue chip’ clients, created a portfolio of marketing material, and broadened the range of services to include new media. Within the first year this new operation had fee income of £200,000. I also developed strategic marketing plans for clients’ web sites and managed the company’s Graphics Division and New Media Division. Within 4 months of joining the agency I was made Director with equity, within the company. The company grew from 7 to 28 people billing just under
2 million by the time I moved on.

Clients included Hertz UK, British Land Plc, Man Group PLC, Schroders, Yellow Pages, Hamleys, BBC.
Hamelys.



Addison
1998-1999
My role was to co-ordinate the company’s marketing activities and develop opportunities with existing and new clients. My efforts generated additional business valued at £340,000 and new accounts bringing in around £250,000 a year.

Design & Advertising Business
1996-1998
Here I combined account handling and business development with creative input, bringing-in new business and using my design experience to create solutions. I was offered a partnership within the company within the first year. Clients included BUPA, EMI, Hertz, DSS, DTI, London Underground, The Samaritans, Southwark Council, Yellow Pages, YKK.

Dorling Kindersley
1995-1996
I worked as designer on a wide range of titles, establishing concepts, laying them out, commissioning photography and illustrations and overseeing subsequent stages to completion.

Academy Group
1992-1995
As senior designer managed a team that worked on architectural books and magazines using Quark Xpress, Pagemaker, Freehand, Photoshop and Illustrator.



Freelance designer and cartoonist
1990-1991
As designer, worked on leaflets, pamphlets and packaging for a wide range of large UK organisations. As cartoonist, my designs for business cards and personalised letterheads are still sold in top London stores. I also prepared cartoons for the ICI Italy in-house magazine.

Siegel & Gale
1988-1990
Designed corporate identities for major multinationals including BP.

Saatchi & Saatchi Plc
1987-1988
Trained as a junior art director in Rome, assisting with layouts, client presentations and all other aspects of design work.


Personal

Interests
Music, cricket, wind surfing.

Languages
German and Italian, both fluently.

References
Available on request

Education and Qualifications
BTEC National Diploma in Typographic Design
Higher Diploma in Typographic Design English, Art, Business Communications, General Science, Physics, Mathematics and Geography

Date of birth
22 December 1966

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