Maria Del Carmen Garcia

Art Director/Graphic Designer

Cornelius, North Carolina

Maria Del Carmen Garcia
18020 Bluff Inlet Road
Cornelius, NC 28031
Tel: 704-892-6747
Email: bbmcg50@msn.com

ART DIRECTOR / GRAPHIC DESIGNER

Creative and forward-thinking Graphic Designer who interprets client needs and develops designs for magazines, catalogs, and brochures
with thoughtful and clearly defined strategies that drive market and revenue growth. Outstanding performance in layout designs,
visual arts, desktop publishing and concept development. Innovative with strong communication, collaboration, coordination and
teamwork skills.

Core Skills:
Design principles & Elements / Computer Graphics / Color Theory / Visual Arts / Ad, Copy & Photo Layout Communications
/ Building Key Relationships / Bilingual in Spanish & English.

Computer / Technical Skills:
Desktop Publishing Systems / Macintosh IICi, System 7 / Literacy in Quark Express / Photo Shop
Mac Scan / Adobe Illustrator / Typography / MS Word / MS Excel



PROFESSIONAL EXPERIENCE


Graphic Design

* Redesigned entire magazine to appeal to a wider audience infusing a new perspective, design and
content to include health, fitness, spiritual and thought-provoking topics. Increased circulation from
25,000 to 49,000 in less than one year. (Swim Suit International Magazine)

* Assisted in driving growth of magazine from a circulation of 40,000 to 55,000 with the successful
design and management of 50% of the magazine layouts each month, overseeing photo shoots, typeset and
creative design of each layout. (PlayGirl Magazine Inc.)

* Improved upon the design and quality of the Avon catalog with highly appealing yet realistic photos that
captured the essence of the product, projected its attractiveness, and stayed within publishing guidelines.
(Freelance Art Director/Graphic Designer)

* Instrumental in a 40% increase to circulation for Book of the Month Club by streamlining and ‘punching up’
marketing message and materials to draw in both male and female audiences. (Freelance Art Director/Graphic Designer)

* Collaborated with art director in the design of direct mail promotional brochures and flyers for law firm
to promote addition of new attorneys and their expertise.
(New York Law Journal Publishing Company)

* Spearheaded the use of visual art, typography and page layouts to help drive circulation in a ‘start up’
magazine, subsequently reaching an audience of 52,900. (La Familia De Hoy Magazine)

Creative Design

* Developed promotional brochures for small businesses including interior designers, gift basket companies,
carpenters, handymen in local geographic area. (MCG Creative Design)

* Make-up artist for Wilhemina-Evolution Model and Talent during location studio fashion and lifestyle
photo shoots. (MCG Creative Design)


Interpersonal & Communication Skills

* Collaborated with art director in the design of direct mail promotional brochures and flyers for law firm
to promote addition of new attorneys and their expertise.
(New York Law Journal Publishing Company)

* Consistently orchestrated the timely involvement of artists, photographers and type houses, meeting all deadlines
in monthly productions. (La Familia De Hoy Magazine)

* Designed feature layouts for highly visible and well-known clients such as Colomba Bush (Governor
Jeb Bush’s wife), and Jean-Claude VanDamme. (La Familia De Hoy Magazine & PlayGirl Magazine)

* Recruited to design for ‘start up’ magazine, and successfully collaborated with magazine editor and
art director on diverse of interest to a broad spectrum of Hispanic females.
(La Familia De Hoy Magazine)

Partial Client List

Time Inc. – Book of the Month Club
Simon & Shuster – Pocket Books Division
Viacom Associates
Good Food Magazine – Triangle Publications
Thomas Ferguson & Associates
In View Magazine – Whittle Communications
Avon Products – Product & Fashion Division
Wilhemina-Evolution Model and Talent


EMPLOYMENT HISTORY

Freelance Artist/Owner – MCG Creative Design, Cornelius, NC 2001 – present
Floral Designer/Owner – The Patio Florist, Miami Beach, FL 1999 to 2001
Bilingual Art Teacher – The Learning Tree Academy, Miami, FL 1999 to 2001
Showroom Manager – ICF Group, Miami, FL 1997 to 1999
Freelance Senior Graphic Designer – New York Law Journal Publishing Company, NY, NY 1992 to 1992
Art Director: Swim Suit International Magazine – Universal Media, Inc., NY, NY 1991 to 1992
Associate Art Director: PlayGirl Magazine Inc. – Drake Publications, Inc., NY, NY 1991 to 1991
Assistant Art Director: La Familia De Hoy Magazine – Whittle Communications, NY, NY 1989 to 1991
Freelance Art Director/Graphic Designer – NY, NY 1984 to 1989


EDUCATION

Bachelor of Fine Arts: Media Arts/Advertising Design Program
School of Visual Arts, New York, NY

Associate in Arts & Sciences: Early Childhood Education/Special Art Education
NYC Community College, New York, NY (now known as New York City Technical College)

Early Child Care Training Courses & Developmental Appropriate Practices for Young Children
Miami-Dade Community College, Kendall, FL

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